"India's premium schools are witnessing a surge in demand for physical education (PE) programs, with top-tier institutions now offering bespoke PE services to attract high-end clients. This growing trend is driven by increasing awareness among affluent parents about the importance of holistic education, beyond just academic achievements. As a result, PE programs are being revamped to include high-end facilities, expert coaches, and personalized training sessions, making them a lucrative business opportunity for schools. With India's elite schools now competing for a limited pool of high-paying customers, the PE industry is poised to become a major revenue stream for these institutions."
The business of education: Why PE is lining up for India's premium schools Business Standard
